Foundations
Table of contents
1.1
Primary typeface
BDO Grotesk is our primary brand typeface. It captures our voice, personality, and expression. It is used in large and medium applications as a headline, subhead or body.
1.2
Secondary typeface
Newsreader is our secondary typeface. It is used in huge and medium use cases for subheads.
1.3
Scale
Scale is an important factor in setting type. Use National 2 Narrow big and bold, but be sure not to use it too small. This may distort legibility. In small applications, use National 2.
With plenty of space, used type big
1.4
Hierarchy
Our typefaces are all from the same family and are designed to work together. Weight and capitalization are the primary differentiators between uses. National 2 Narrow us used for headlines. While subheads, body copy, and CTAs are set in National 2.
2.1
Color Palette
Only use the following color values in branded materials.
3.1
Interface Icons
Only use the following color values in branded materials.
